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Getting The Most From Nearly 600 Products Overwhelming, isn't it! Just the thought of downloading all this stuff is enough to give you nightmares. But remember.. the best way to eat an elephant is.. One Mouthful At A Time! Not every product is going to appeal to you. But other people will have different ideas. Just because you don't like something doesn't mean that other people will share your views. Keep this in mind. It's important. Apart from selling the complete collection, as I am doing, there are other ways to benefit from this vast eLibrary.. if you are prepared to do some work. If you don't then, no matter how many of the products you download, they will just gather electronic dust on your hard drive. So here's a few ideas to start you thinking.. Idea #1: Using Autoresponders Here's the general idea.. You set up an autoresponder with, say Aweber, and you offer to give people "A Product A Day". You set up 365 download pages for 365 different products and you pre-load your autoresponder with 365 emails, each one giving access to a different product. There's a huge opportunity here. In each email and on each download page, you have the chance to sell something else to your subscribers. That's 365 x 2 = 730 selling opportunities! If you make a small one-off charge for access ($7 - $17), you'll be able to comply with many of the products' license terms, which often don't allow you to give them away, but do allow you to add them to a membership site. But what about the scale of things? 365 emails to write! 365 small web pages to build! A BIG job!! There are two ways you can tackle this:
Idea #2: Using A Membership Site This is similar in concept to the previous idea except that, instead of mainly using email, you charge a small monthly fee for accessing 7 new products each week. Think about it! Idea #3: The 106 Morin Interview Audios I'm almost certain that you can distribute these, because that's what Alex Mirabeau has done. You could set up an autoresponder in a similar way to Idea #1. This time the offering would be either two interviews a week for a year, or one a week for two years. Either way you'd have plenty of opportunities to "cross sell" other products Idea #4: Stand-Alone Products Many of the products come with sales pages, and many of them are Private Label Rights products (which means that you can substantially change them). Don't let the fact that many, many other people have and are selling some of these products. There'll be a lot of people who have never come across them before. As an example, I have two pretty old products, "Headline Creator Pro" and "Name Razor" which are bringing in sales for me almost every week. They are not PLR products, but I revamped the sales pages for them both and have managed to drive a small amount of traffic to each of them. So have a close look at some of them and, if you think they look saleable, set up the sales pages for them. Idea #5: Bonuses A lot of the products allow you to add them as bonuses to other products. Whatever you are selling, I'm sure that you will find some of these 600 products which you can quickly and easily add to a main product as a bonus. Be sure to check the license terms (if there are any) for each product you intend using in this way.
I hope that this has fiven you something to think about :-) There's a huge potential in a package like this.. if you put a bit of work into it. |